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STATEMENT FROM AVID LIFE MEDIA – AUGUST 24, 2015

Toronto, ON, August 24, 2015 – Avid Life Media Inc. is grateful to the international law enforcement coalition for the update it provided this morning. We are confident that the considerable investigative and prosecutorial power that is being brought to bear on this unprecedented crime will lead to arrests and convictions.

The “Project Unicorn” law enforcement task force members that appeared in Toronto today, led by the Toronto Police Services (TPS), and accompanied by the U.S. Department of Homeland Security, the Ontario Provincial Police, the Royal Canadian Mounted Police, and the U.S Federal Bureau of Investigation, have been actively investigating all aspects of this crime for more than a month. As TPS indicated at today’s press event, the investigation is progressing in a “positive direction,” but more help is needed from the outside.

As such, and as announced at today’s press conference, Avid Life Media Inc. is offering a $500,000 CDN reward payment to anyone who provides information to the Task Force that leads to the identification, arrest and conviction of the person or persons responsible for the theft of proprietary data.

In the very best interest of our customers, who have been affected by this malicious act, we are firmly committed to fully assisting these law enforcement and investigative authorities, without reserve. Because of this active and ongoing investigation, there is little more we can provide at this time to the media and the public.

Those who have information that will aid this investigation are encouraged to contact the Toronto Police Service’s Project Unicorn task force at 416-808-2040. Anonymous tips may also be phoned into the Toronto Police Services at 1-800-222-TIPS.

The Task Force’s Twitter account is @AMCaseTPS.

An archived version of today’s TPS news conference may be viewed on YouTube: https://www.youtube.com/watch?v=CYFOjqeYr1U&feature=youtu.be&noredirect=1

Any questions about the investigation and law enforcement activities should be directed to the appropriate law enforcement entity.

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Please direct all media inquiries to: [email protected]

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